Dr. Meghna Rishi is an expert in the area of marketing and communication management and has explored the in the radio, print, retail as well as the education industry. She was earlier associated with the Entertainment Network India Limited ( Radio Mirchi) in the sales and marketing team. She has also been involved with market research with the world’s biggest advertising agency JWT, New Delhi.
In the retail sector, she has assisted brands like Benetton and Liberty Shoes, in revamping their retail design strategy to synergize the same with their branding strategies. She is a gold medalist in English Literature( Hons.) from Rajasthan University and has completed her Ph.D in the area of Internet Advertising from Rajasthan University. She publishes internationally as well as in National Journals and is an active member of review panels for International Journals and Conferences. She has contributed various chapters in books and has also contributed for the text books being used for Post Graduate students perusing a degree in Mass Communication.
She is the Assistant Editor for Communication Today- Media Quarterly published from the Centre for Mass Communication, University of Rajasthan and is also the Editor for IIMT’s Newsletter- Chrysalis. Her research interests lie in the area of advertising and marketing, the entertainment and media industry, corporate social responsibility, technology and innovations and hospitality management.