Contributors are requested to submit their work in one of two forms.
  • Full Papers
    These are normally completed pieces of research either in empirical or conceptual format aiming to develop theory and practice in relation to internationalisation, corporate social responsibility and services branding in the context of service industry. Full papers should be maximum 5500 words in length.

  • Work in Progress Papers
    These papers normally share the empirical and/or conceptual findings of an ongoing project or a pilot study. They should be single spacing two-three pages long including the references.

Send your abstract and paper submissions at the following address as an e-mail attachment. Please indicate the track for which you are sending the submission. E-mail:

Note: Last Date for Submission of Full Papers and Work in Progress Papers - 15th January 2009

Paper submissions are invited for four different tracks:
  Track I: Internationalisation of Service Firms  

This track explores the cross-cultural issues affecting the internationalisation of service firms. The papers could be empirical or theoretical contributions. Papers reflecting on the practices of firms from dynamic economies including India, China, Brazil, Russia and Poland are welcome. Suggested themes for papers include:

  • The process of internationalization
  • Market entry modes and market selection strategies
  • Entrepreneurship and Internationalisation
  • International networks, partnerships and strategic alliances
  • Internationalization strategies of service firms
  • The role of organizational learning/knowledge transfer in the internationalization process
  • The conceptual development of internationalization when applied to service sectors and/or specific types of service firms
  • Globalization and its impact on service sectors and/or firms
  • The role of headquarters and subsidiaries in the process of internationalization
  • Cross-cultural marketing
  • Cross-cultural HRM strategies and practices
  • Methodological Issues
  Track II: Corporate Social Responsibility and Business Ethics  

This track explores the corporate social responsibility and business ethics practices of both public and private organizations in different countries. Contributions which address the link between socio-economic environments of different countries and implications for organisational or individual behaviour are especially encouraged. Suggested themes for papers include:

  • Social Entrepreneurship
  • Consumers attitudes towards climate change
  • Risk assessment and Crisis management strategies of organizations/destinations
  • Financial Management and Corporate Social Responsibility
  • Stakeholder management and Corporate Social Responsibility
  • Marketing and Corporate Social Responsibility
  • Ethics and Marketing
  • Ethics and Human Resource Management
  • Ecology and environmental management
  • Methodological Issues
  Track III: Services Branding  

Although the principles for branding of goods and services are generally the same, there occur some differences. These arise from the different natures of services. This track explores the marketing and management strategies adopted by service brands both in public and private sector. Contributors who examine the marketing aspect of service brands at local and international level are encouraged to submit theoretical and empirical papers. Suggested themes for this track include:

  • Brand personality
  • Brand image
  • Building a brand campaign
  • Brand development
  • Brand equity, Brand loyalty
  • Brand awareness
  • Challenges for marketing a service brand
  • Co-branding in the service industry
  • Pricing strategies for service brands
  • Emotions and service brands
  • Global service brands
  • Benchmarking strategies for services brands
  • Public service brands
  • Online brands
  • Satisfaction with service brands
  • Methodological Issues
  Track IV: Postgraduate Student Papers on Internationalisation, Corporate Social Responsibility/Ethics and Services Branding  
This track is designed to enable postgraduate researchers to present their work whilst it is at a developmental stage. The track will include a timetabled open forum “question and answer” workshop session.

All selected papers will be printed in the proceedings.

Opportunities for Publication in Prestigious Journals

The selected full papers will be featured in the special editions of:

  • Journal of Services Research
  • The Service Industries Journal
  • Journal of Retailing and Consumer Services
  • International Journal of Bank Marketing
  • International Journal of Contemporary Hospitality Management
  • Journal of Hospitality Marketing and Management