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Papers are invited on the
following areas
1. Globalization challenges and response of service
industry across different sectors such as
hospitality, education, information technology, finance,
healthcare, retailing, telecommunication. This track
addresses the following themes:
- What are the
challenges faced by services in light of
globalization?
- How is technology
driving the competitiveness for the services firms?
- Is technology a key
enabler for international expansion for service
firms?
- What are the
challenges in managing technology when globalizing
the operations of a service firm?
- How can technology
connect global consumers?
- Is technology
driving towards mass consumption or customization?
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Internationalization, consumer expectations and
consumer experiences
2. Competitiveness and
Internationalization of Service Industry
There are numerous sources of competitive advantage-
branding, human resources, financial, supply chain,
service processes and their sustainability across
sectors such as hospitality, information technology,
education, information technology, healthcare.
Retailing, telecommunication , finance. This track
invites papers in the following areas:
- Technology- driven
service competitiveness
- Public and private
partnership in services sector
- Financing the new
service businesses – challenges and opportunities,
policy implication and lessons from global success
- Internationalization
of services
- Quality and
customer-orientation in service competitiveness
- Low cost and high
cost strategy in services
- Firm-level and
sector studies on service competitiveness and growth
- Internationalization
of R&D
- Outsourcing of
Services
- R&D and competitive
advantage
- New service business
and consumer experience
3. Technology and
Emergence of new service business models:
Technology is emerging as new driver for emergence new
businesses in areas such as internet, finance,
information technology. Papers are invited in the
following areas:
- Consumer experience
and new technologies
- Open source
communities
- Technology
communities and emergence of new business models –
Cloud computing, human computer interface, D-Space,
Gelato, Linux etc.
- Commercial models
around new business
- Driven by IT and
value added services
- Infrastructure
projects
- Franchising,
licensing, mergers and acquisitions
Papers are welcome across
IT, services, hospitality, healthcare management and
other service sectors.
4. Building competencies for growth in services
industry- The papers are invited across various
service segments such as IT, hospitality, healthcare,
telecom, finance, infrastructure etc. The education and
R&D ecosystem plays a very important role in influencing
the competencies of the work force which eventually is
deployed by the industry. A key responsibility of the
education ecosystem is to create a workforce which has
the requisite skills, knowledge and competencies to
excel and be entrepreneurial and innovative. The papers
are invited in the following areas:
- Excellence in
education/ universities, hospitality, engineering,
bio-services, management, entrepreneurship
- Skill development
across various service systems such a hospitality,
retailing, telecommunication.
- Curriculum
development
- Building University-
Industry partnership
- Building research
competencies
- Impact of
competencies on consumer experience
- Competencies and
business profitability
5. Corporate initiatives
on innovation for growth:
Innovation plays a key role for long term growth of an
organization. In light of increasing pressures and
uncertainty for business firms, how should firms
innovate and what should be its manifestation and what
are the critical elements which ensure investments in
innovation. Papers are invited on the following themes:
- How are services
firms innovating?
- What are the support
mechanisms for innovation by the service firms?
- What are the
impediments for the service firms in their pursuit
of innovation?
- Best practices in
innovation by the service firms.
- Innovation and
consumer experience
Papers are invited for
innovations across management areas such as marketing,
finance, HR, strategy across sectors such as
hospitality, IT, retailing, healthcare,
telecommunications, finance, infrastructure.
6. Marketing in services industry- Papers are
invited on new initiatives by service firms in CRM,
customer experiences, excellence in branding positioning
and ethical marketing investments. Cases from across
various service segments such as information technology,
hospitality, healthcare, retailing, finance are welcome.
7. Benchmarking best practices across different
areas in service firms.
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