As the technological changes get more complex, the
corporate world is confronted with creating and engaging
meaningfully with customers. The technology changes
would create opportunities for new products and the
service component would increasingly become important.
Customer experience is a key theme for meaningful
engagement in the market place. All the sources of
competitive advantage should lead to superior and
meaningful customer and stakeholder engagement. The
sources of competitive advantage could be numerous such
as access to scarce resources, technology, first mover
advantage, supply chain, marketing strengths, service
processes among other areas Read
More......
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CONFERENCE CHAIR
Prof. Vinnie Jauhari
Institute for International Management and
Technology, India
CONFERENCE CO- CHAIRS
Prof.
Daniel MountProf. David Cranage
Pennsylvania
State University, USA
Pennsylvania State University, USA
