Volume 6, Special Issue (Jully 2006)

  AN INTERNATIONAL COMPARISON OF APPROACHES TO ONLINE PRIVACY PROTECTION: IMPLICATIONS FOR THE HOTEL SECTOR  Peter O’Connor
 


Today’s technology provides unprecedented opportunities to gather highly detailed data about website visitors for use in personalizing content in subsequent interactions. However, such personalization comes at a price – a threat to privacy. Two diametrically opposed philosophies to privacy protection exist - the self regulation approach epitomized by the United States, or the legislative approach mandated by the European Union. These are contrasted, and an analysis of international practices highlights how the latter approach has been adopted as the de-facto worldwide standard. Compliance with this standard by the major international hotel companies is then assessed by critically analyzing the websites of the top 50 hotel companies.
 

  KNOWLEDGE ACQUISITION BEHAVIOR OF U.S. AND INDIAN SERVICE MANAGERS: AN EMPIRICAL ANALYSIS
Jaideep Motwani
 


The purpose of this study is to determine how U.S. and Indian service managers acquire knowledge of the external business environment to enhance competitive advantage, in the context of the emerging field of knowledge management. Questionnaire surveys of 148 U.S. managers and 135 Indian service managers are used to study differences in knowledge acquisition behaviors. The results of the study indicate important differences in information acquisition behavior between U.S. and Indian managers. In each of the four categories: sources of information, accessibility, uncertainty in the industry environment, and sharing information with others, we found certain factors that distinguished the two samples. Since information gathering is an integral part of the knowledge creation process, the findings of the study contributes to the field of knowledge management.
 

  PHYSICAL ENVIRONMENT AND SERVICE EXPERIENCE: AN APPROPRIATION-BASED MODEL
Gaël Bonnin
 


A lot of research has been dedicated to the study of the physical environment’s influence on consumers’ behaviors. These studies have shown that a store or a service’s atmosphere can influence the consumers’ experience, emotions, purchase behaviors, evaluations and decision processes. But most of these studies draw from the atmospheric model and overlook an important process in the consumer physical environment relationship: the appropriation process. Moreover, recent works have illustrated that the use of atmospherics tools is not always profitable. The aim of the paper is to show how the appropriation process gives an improved understanding of the consumer-physical environment relationship. The first part of the paper is dedicated to an analysis of atmospherics and appropriation literature.
 

  EFFECTIVENESS OF PRICE DISCOUNT LEVELS AND FORMATS IN SERVICE INDUSTRIES
Hsin-Hui “Sunny” Hu,HG Parsa,Maryam Khan
 


Price promotions are an integral and essential part of marketing in the service industry. Most service firms often depend on price discounts as pull strategies. However, effectiveness of type of formatting and levels of discounts while using price discounts is least understood. Results from the current study indicated that the consumers’ perceptions of the format of price discounts (dollar off and percentage off) are significantly different for high-end and low-end services. Moreover, consumers perceive discount levels differently depending on high and low-end services. The differences between dollar format and percentage format over different discount levels are more consistent in the high-end services but not in the low-end services.
 

  LEISURE – MEANING AND IMPACT ON LEISURE TRAVEL BEHAVIOR
Umashankar Venkatesh.
 


The concept of leisure has been discussed in numerous forums from sociology to psychology and has various connotations. The current study looks at leisure in the specific context of travel as a manifest part of leisure behavior. Based on extant literature the determinants of leisure travel are identified along with summarizing some of the consumer behavior models explaining leisure travel. A schematic model of how these determinants, including- personality, motivation, attitude and situational and environmental factors, lead to leisure travel behavior has been proposed.
 

  FINANCING REAL ESTATE DEVELOPMENT IN BANGLADESH: A STUDY OF THE HOUSING SCHEMES OF SOME SELECTED HBFIS   Mohammed Saleh Jahur,Roushan Ara Sultana,Mohammad Shahidullah
 


Real Estate Development has got a momentum in the recent years in Bangladesh. During the Eighties, HBFC (House Building Finance Corporation) was the only HBFI (House Building Financing Institution) that financed the real estate development in Bangladesh. To meet the growing demand for financing real estate development, a good number of HBFIs emerged in the area of financial services. They have come out with different financing schemes for financing real estate development in Bangladesh. It is also observed that real estate developing institutions are also facing a severe financial crisis. The present study has found that housing sectors are facing different financing problems such as, lack of adequate funds at reasonable interest rate, non-existence of level-playing field, inefficient debt market,.
 

  CONSUMER PERCEPTION TOWARDS THE PURCHASE OF CREDIT CARDS
Anita Goyal
 


Intangibility is the inherent nature of services. Service is a “performance” rather than a “thing”. There are more of experience and credence qualities with services than search qualities. Therefore, consumers perceive high degree of uncertainty in making a service purchase decision due to lack of tangible cues with service product. As a result, consumers normally do not consider service product features to evaluate service offer. Present study has its focus on understanding how consumers’ perceive and consider service product features for making purchase of credit cards. Objectives are to analyze the role of service product features (core benefit, facilitating services and supplementary services) in pre-purchase evaluation and to understand the position of supplementary services at product levels.
 

  GLEAN LEAN: HOW TO USE LEAN APPROACH IN SERVICE INDUSTRIES?
Farshid Abdi,Sohrab Khalili Shavarini,Seyed Mohammad Seyed Hoseini
 


Lean Production is a major area of research in operations management. Lean thinking makes effort for omitting every non-value adding activities. The paper assesses the use of ‘lean approach’ in services industry. The paper suggests a suitable framework for implementing this approach and processes from enterprise.
 

  ROLE OF UNIVERSITY TECHNOLOGY TRANSFER OFFICES IN UNIVERSITY TECHNOLOGY COMMERCIALIZATION: CASE STUDY OF THE CARLETON UNIVERSITY FOUNDRY PROGRAM   Manu Sharma,Uma Kumar,Luc Lalande
 


Universities have been considered to be more adept at development of technology rather than moving it into commercial applications. However, during the last two decades, universities across North America (US and Canada in this context) have exhibited tremendous success in licensing their research results for commercial application. An increasing number of universities are defining their institutional objectives in terms of identifying, creating and commercializing intellectual property (IP) being created on their campuses. Fuelled by the notion that smooth interactions between universities and industry are important for the success of innovation activities and ultimate economic growth, university industry linkages (UIL) have become a central concern for government policy across the globe.

   
   
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