Volume 7 Number 2 (October 2007-March2008)

Kothari, C. R., “Research Methodology: Methods & Techniques”, New Delhi, 2004, New age international Publishers, India (2004), pages 401, Price Rs. 200/-

Research from the primordial to the doomsday. Research in some form or the other has a passion with mankind at all times. But it is equally essential for a dispassionate lover of truth to be well aquatinted with the various ways and means of helping himself to explore the reality and truth. This necessarily demands knowledge of research methodology best suited to the researcher’s constraints and appropriate to the study. A proper understanding and appropriateness of research techniques help us in making the best use of research resources whether primary or secondary. Research Methodology is taught as a supporting subject in several ways in many academic disciplines such as health, education, psychology, social work, nursing, public health, library studies, marketing research, and management researches. Although these vary in content, but their broad approach to a research inquiry is similar. Some disciplines place greater emphasis on quantitative research, and some on qualitative research. The best approach is use combination of both kind of research methodology. The present book under review is putting equal emphasis on both kinds of research methodology approaches.

The book is primarily targeted to serve as text book to Graduate and M. Phil. students of research methodology in all disciplines of various universities. The book seems to design specifically for the students who are newcomers to research, and who may have a psychological barrier with regard to the subject. The author has used many flow charts and practical examples to communicate concepts; and areas covered in the book follows a simple to complex approach in terms of their discussion. The author takes in consideration modern tools and techniques used in research analysis by introducing a special chapter on “The Computer: Its role in Research”. The structuring of chapter scheme of the book is designed to be practical in nature. The information in the book chapterized around eight operational steps in research process viz. formulating a research problem (Step I); conceptualize a research design (Step II); constructing an instrument for data collection (Step III); selecting a sample (Step IV); writing a research proposal (Step V), collecting data (Step VI); processing data (Step VII); writing a research report (Step VIII).

The author has over-emphasized on statistic portion. The probable reason can be normally face problems with regard to understanding of applicable statistical technique. Overall this book clearly reflects the teaching experience of the author with this subject. The book can give more value more value to researchers by introducing some information on how to carry out review of literature and its importance in research.

Pawan Kumar Taneja, Assistant Professor, Institute for International Management and Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana,India.


W. Chan Kim, R. Mauborgne, “ Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant”, 2006, Harvard Business School Press, pages 256, Price 29.95$.

W.Chan Kim and Renée Mauborgne are professors of Strategy and International Management. They shared a student-teacher relationship when they first met twenty years ago, thereafter there was no looking back and they have been researching together. While Professor Kim is an erstwhile professor at the University of Michigan Business School and has served as the Board member and adviser for a number of MNCs in Europe, US and Pacific Asia, Professor Mauborgne is a contributor to the Financial Times, Wall Street Journal, the New York Times etc. and her research has been featured in The Economist, the Times of London, Strategy and Business etc. Both the authors have written Harvard Business Review (HBR) articles which are worldwide bestsellers. Both are co-founders of the Value Innovation Network (VIN), a global community of practice on the value innovation family concepts and are Board members of the Value Innovation Action Tank (VIAT), Singapore.

The contents of this book are based on more than fifteen years of research, data stretching back more than a hundred years, and a series of HBR and other articles. The ideas, tools, and frameworks presented in the book have been tested and improvised in corporate practice.

Blue Ocean Strategy challenges companies to break out of the red ocean-the ocean of cut throat and bloody competition by creating an invincible market position. The book highlights on growing demand and breaking away from competition, a strategy which would create profitable growth in future also called as “Value Innovation”. Realistically today industries are competing in a red ocean of rivals fighting over a shrinking profit pool. The aim of the book is the formulation and execution of blue ocean strategy as systematic and actionable as competing in the red waters of known market space.

The book is based on a study of 150 strategic moves spanning more than a hundred years and thirty industries and discusses six principles- that every company can use to successfully formulate and execute blue ocean strategies. The book is divided into three parts. The six principles are discussed as six different chapters in part two and part three of the book.

The first part named as ‘Blue Ocean Strategy’, is subdivided into two chapters- Creating Blue Oceans and Analytical tools and Frameworks. The second part is called as the ‘Formulating Blue Ocean Strategy’ and has four chapters in it – Reconstruct market Boundaries; Focus on the Big Picture, Not the Numbers; Reach Beyond Existing Demand and Get the Strategic Sequence Right. These chapters are an elaborate discussion of the four out of six principles referred to in the above paragraph. They could rightly be called as the heart of the book. Part three of the book talks about the last two principles along with a concluding chapter. It has been split into three sections – Overcome Key Organizational Hurdles, Build Execution into Strategy and Conclusion: The sustainability and Renewal of Blue Ocean Strategy.

The book has been written in lucid style in simple English and would be an easy read even for a person who has not studied the concepts of strategic management. It has used numerous examples which not only make it gripping but also facilitate easy conveyance of ideas without using technical jargon. It has used numerous graphs, figures, flow charts and tables which make the text easy to absorb catchier and has a good retention appeal. The chapters are divided into subheadings which break the monotony and entice a reader to read on further as the different phrases being used therein create inquisitiveness. Overall the book is very well written and provides useful insights into a new concept of uncontested market leadership in a strong competitive market.

Kirti Madan, Assistant Professor, Institute for International Management and Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana, India.


Boulton, Chris and Turner, Patrick, “Entrepreneurship: Master Business in Asia”, New Delhi, 2006, Wiley India (p) Ltd., Pages XII+354, Price: Rs. 349/-

Asian economies are the future driver of the global economy; entrepreneurship is playing a central role in this development. Majority of Asia’s economies are developing ones despite of this fact 90 of the world’s 691 billionaires are boasting from this region. India boasts of 12 billionaires – the same as mainland China. Entrepreneurial spirit of India helped Indian-born Lakshmi Mittal, the chief executive of Mittal Steel, become number three globally. But there are enormous challenges. Despite its rapid growth, Asia has many of the poorest citizens in the world. Out of the 1.2 billion poor people around the world who live on less than a dollar a day, about 800 million live in Asia. The Book presently under review by Chris Boulton & Patrick Turner provides a comprehensive coverage of various opportunities, challenges and practical insights like experiences and advices on Entrepreneurship in Asian economies. The authors made content of book interesting by following a dual approach of writing as story (with help of case studies) and explanation of concepts simultaneously. The scope of the book is not restricted to just early stages of entrepreneurial process i.e. idea generation, challenges of business development but also explained managing growth after early success and expanding further and handling the challenges of maturity stage. The author has divided book into five sections just like five stages of business life cycle. Section I compares to introduction stage explains background of entrepreneur-ship in Asian countries, some success and failure stories, opportunities and challenges for coming potential entrepreneurs, entrepreneurial models etc. Section II startup phase related to putting idea in to action plan in other words making a business plan i.e. collecting all information about starting and keys for successful running a business in Asian countries. Section III deals with the third face of life cycle i.e. growth. The authors introduce upcoming challenges for the successful business houses that have crossed the initial shake ups and hazardous. These challenges are either the fruits of sown seeds in introduction stage (i.e. start up strategies) or action taken to avoid early maturity stage. The section not only covers various challenges/issues at growth stage but also it has also suggested corrective and preventive measures to come out/ face the challenges. Section IV covers maturity stage of entrepreneurial venture. The book looks into issues related to succession in family business and how to reconstruct, restructure and come up from the slowing down growth rate. The book will be very useful for the budding entrepreneurs of world who are eying on Asian countries for their future ventures.

Pawan Kumar Taneja, Assistant Professor, Institute for International Management and Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana, India.


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