Kothari, C. R., “Research Methodology: Methods & Techniques”, New Delhi, 2004,
New age international Publishers, India (2004), pages 401, Price Rs. 200/-
Research from the primordial to the doomsday. Research in some form or the other
has a passion with mankind at all times. But it is equally essential for a dispassionate
lover of truth to be well aquatinted with the various ways and means of helping
himself to explore the reality and truth. This necessarily demands knowledge of
research methodology best suited to the researcher’s constraints and appropriate
to the study. A proper understanding and appropriateness of research techniques
help us in making the best use of research resources whether primary or secondary.
Research Methodology is taught as a supporting subject in several ways in many
academic disciplines such as health, education, psychology, social work, nursing,
public health, library studies, marketing research, and management researches.
Although these vary in content, but their broad approach to a research inquiry is
similar. Some disciplines place greater emphasis on quantitative research, and some
on qualitative research. The best approach is use combination of both kind of
research methodology. The present book under review is putting equal emphasis
on both kinds of research methodology approaches.
The book is primarily targeted to serve as text book to Graduate and M. Phil.
students of research methodology in all disciplines of various universities. The
book seems to design specifically for the students who are newcomers to research,
and who may have a psychological barrier with regard to the subject. The author
has used many flow charts and practical examples to communicate concepts; and
areas covered in the book follows a simple to complex approach in terms of their
discussion. The author takes in consideration modern tools and techniques used in
research analysis by introducing a special chapter on “The Computer: Its role in
Research”. The structuring of chapter scheme of the book is designed to be practical
in nature. The information in the book chapterized around eight operational steps in
research process viz. formulating a research problem (Step I); conceptualize a
research design (Step II); constructing an instrument for data collection (Step III);
selecting a sample (Step IV); writing a research proposal (Step V), collecting data
(Step VI); processing data (Step VII); writing a research report (Step VIII).
The author has over-emphasized on statistic portion. The probable reason can
be normally face problems with regard to understanding of applicable statistical
technique. Overall this book clearly reflects the teaching experience of the author
with this subject. The book can give more value more value to researchers by
introducing some information on how to carry out review of literature and its
importance in research.
Taneja, Assistant Professor, Institute for International
Management and Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon -
W. Chan Kim, R. Mauborgne, “ Blue Ocean Strategy: How to Create Uncontested
Market Space and Make Competition Irrelevant”, 2006, Harvard Business
School Press, pages 256, Price 29.95$.
W.Chan Kim and Renée Mauborgne are professors of Strategy and International
Management. They shared a student-teacher relationship when they first met twenty
years ago, thereafter there was no looking back and they have been researching
together. While Professor Kim is an erstwhile professor at the University of Michigan
Business School and has served as the Board member and adviser for a number of
MNCs in Europe, US and Pacific Asia, Professor Mauborgne is a contributor to the
Financial Times, Wall Street Journal, the New York Times etc. and her research has
been featured in The Economist, the Times of London, Strategy and Business etc.
Both the authors have written Harvard Business Review (HBR) articles which are
worldwide bestsellers. Both are co-founders of the Value Innovation Network (VIN),
a global community of practice on the value innovation family concepts and are
Board members of the Value Innovation Action Tank (VIAT), Singapore.
The contents of this book are based on more than fifteen years of research,
data stretching back more than a hundred years, and a series of HBR and other
articles. The ideas, tools, and frameworks presented in the book have been tested
and improvised in corporate practice.
Blue Ocean Strategy challenges companies to break out of the red ocean-the
ocean of cut throat and bloody competition by creating an invincible market position.
The book highlights on growing demand and breaking away from competition, a
strategy which would create profitable growth in future also called as “Value
Innovation”. Realistically today industries are competing in a red ocean of rivals
fighting over a shrinking profit pool. The aim of the book is the formulation and
execution of blue ocean strategy as systematic and actionable as competing in the
red waters of known market space.
The book is based on a study of 150 strategic moves spanning more than a
hundred years and thirty industries and discusses six principles- that every company
can use to successfully formulate and execute blue ocean strategies. The book is
divided into three parts. The six principles are discussed as six different chapters in
part two and part three of the book.
The first part named as ‘Blue Ocean Strategy’, is subdivided into two chapters-
Creating Blue Oceans and Analytical tools and Frameworks. The second part is
called as the ‘Formulating Blue Ocean Strategy’ and has four chapters in it –
Reconstruct market Boundaries; Focus on the Big Picture, Not the Numbers; Reach
Beyond Existing Demand and Get the Strategic Sequence Right. These chapters are
an elaborate discussion of the four out of six principles referred to in the above paragraph. They could rightly be called as the heart of the book. Part three of the
book talks about the last two principles along with a concluding chapter. It has
been split into three sections – Overcome Key Organizational Hurdles, Build
Execution into Strategy and Conclusion: The sustainability and Renewal of Blue
The book has been written in lucid style in simple English and would be an
easy read even for a person who has not studied the concepts of strategic
management. It has used numerous examples which not only make it gripping but
also facilitate easy conveyance of ideas without using technical jargon. It has used
numerous graphs, figures, flow charts and tables which make the text easy to
absorb catchier and has a good retention appeal. The chapters are divided into subheadings
which break the monotony and entice a reader to read on further as the
different phrases being used therein create inquisitiveness. Overall the book is
very well written and provides useful insights into a new concept of uncontested
market leadership in a strong competitive market.
Kirti Madan, Assistant Professor, Institute for International Management and
Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana, India.
Boulton, Chris and Turner, Patrick, “Entrepreneurship: Master Business in
Asia”, New Delhi, 2006, Wiley India (p) Ltd., Pages XII+354, Price: Rs. 349/-
Asian economies are the future driver of the global economy; entrepreneurship is
playing a central role in this development. Majority of Asia’s economies are
developing ones despite of this fact 90 of the world’s 691 billionaires are boasting
from this region. India boasts of 12 billionaires – the same as mainland China.
Entrepreneurial spirit of India helped Indian-born Lakshmi Mittal, the chief executive
of Mittal Steel, become number three globally. But there are enormous
challenges. Despite its rapid growth, Asia has many of the poorest citizens in the
world. Out of the 1.2 billion poor people around the world who live on less than a
dollar a day, about 800 million live in Asia. The Book presently under review by
Chris Boulton & Patrick Turner provides a comprehensive coverage of various
opportunities, challenges and practical insights like experiences and advices on
Entrepreneurship in Asian economies. The authors made content of book interesting
by following a dual approach of writing as story (with help of case studies) and
explanation of concepts simultaneously. The scope of the book is not restricted to
just early stages of entrepreneurial process i.e. idea generation, challenges of
business development but also explained managing growth after early success
and expanding further and handling the challenges of maturity stage. The author
has divided book into five sections just like five stages of business life cycle.
Section I compares to introduction stage explains background of entrepreneur-ship in Asian countries, some success and failure stories, opportunities and challenges
for coming potential entrepreneurs, entrepreneurial models etc. Section II
startup phase related to putting idea in to action plan in other words making a
business plan i.e. collecting all information about starting and keys for successful
running a business in Asian countries. Section III deals with the third face of life
cycle i.e. growth. The authors introduce upcoming challenges for the successful
business houses that have crossed the initial shake ups and hazardous. These
challenges are either the fruits of sown seeds in introduction stage (i.e. start up
strategies) or action taken to avoid early maturity stage. The section not only
covers various challenges/issues at growth stage but also it has also suggested
corrective and preventive measures to come out/ face the challenges. Section IV
covers maturity stage of entrepreneurial venture. The book looks into issues related
to succession in family business and how to reconstruct, restructure and
come up from the slowing down growth rate. The book will be very useful for the
budding entrepreneurs of world who are eying on Asian countries for their future
Pawan Kumar Taneja, Assistant Professor, Institute for International Management
and Technoloyg, #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana,