Volume 9, Number 1 ( April - September 2009 )

Liker, K. Jeffrey. and Meier, P. David., Toyota Talent, India: Tata McGraw- Hill, 2007. 326p. Rs. 350/- Paper Back.


The author's pick up from where they left, when they signed out with 'The Toyota Way Field Book' in terms of showcasing the incredible corporate success story that Toyota has become. The book looks at the way the company invests in developing its people and provides a detailed insight into the talent development processes in place at Toyota. The famed Toyota production system, owes its success to the people and the processes at work- 'Toyota Talent' teaches us how, others can do the same and reap the benefits.
The book scores as an easy read; it would relevantly engage academia, researchers, and the corporate professionals. The authors do a great job with taking a sharp look at the philosophy and processes that guide training and mentorship of fresh and existing talent at Toyota. Using Toyota as a model, the book outlines the key steps towards integration of firm's employees with its high quality, lean manufacturing. While the focus continues to be on manufacturing, implications for the service sector cannot be ignored.
Chapter 3, looks at the training philosophy adhered to at Toyota. The Training Within Industry Program is discussed as the centerpiece of the firms strategy to continuously impart know how to the work force to achieve excellence. The discussion on the role of 'Job Instruction' as a foundation for developing talent is valid for businesses in any industrial domain.


The later chapters in part three of the book are very impressive, in terms of establishing the simple tasks that need to be followed to facilitate transfer of knowledge to others in the organization. The level of detail and the simple steps that the process is broken into reflect the intent and the discipline required to actually train your people the 'Toyota Way'.


The book however ignores the presence of 'Idiosyncrasies' and makes it look like we finally know how to apply the successful strategies and get desired results. The depth of analysis of the processes and systems at work at Toyota are for all to appreciate and walk away with. Use of examples and showing sample charts and lists helps understand the discussion and visualize actual implementation of the same.


The book retains a flow and clarity of thought process that keeps you interested, and engaged. A good read.

Sandeep Munjal, Programme Director, Institute for International Management and Technology, Gurgaon, Haryana, India.

 

Subhash Chandra Das, Corporate Governance in India-An Evaluation. New Delhi: Prentice Hall of India Private Limited, 2008. XVII + 242 PP. Rs. 225/- Paper Back.

Why is that with all our technology, managerial know-how and investment capacity, we are unable to make even a minor contribution to the problem of pervasive global poverty and disenfranchisement? This question hits you only to remain answerless. Good governance is considered as effective accountability of the policy and strategy designer of an organization to meet the requirement of the stakeholders of inside and outside the business-environment.

The book under review is written by Prof. Subhash Chandra Das, a Professor of Management and who is also a former Director of Finance, Hindustan Paper Corporation Ltd. and had worked in Tata Steel for over a decade. He has vast work experience for than 30 years in Corporate Sector which has enabled him to become the best suited to author and evaluate Indian Corporate Governance process and enlighted a new corporate ethos and stricter compliances with the legislation.

The book is divided into seven chapters and the whole study is explorative, conceptual and empirical in nature. In Chapter-2, Prof. Das unveiled the history and evolution of systems of corporate governance in India and highlighted the recent developments and measures taken during 1998 - 2005. One of the best part of initial chapters of the book is analysis of Governance Vs. Management. The suggestion of Prof. Das as regards formation of supervisory board is not found in any such book.

While Chapter-3, deals with conceptual issues of corporate governance, Chapter-4 & Chapter-5 bring out various committees reports & recommendations. So far no author has ever discussed about the Blue Ribbon Committee Report on effectiveness of corporate audit committee.

Most important part of its investigation of Prof. Das is analysis of Corporate Governance Systems in India with refer to Corporate Governance Systems in industrialized countries (USA, UK, Germany, Japan).

The credit goes to Prof. Das to find out and highlight the anomalies between the provisions of the Companies Act & SEBI Regulations related to Corporate Governance. He has cited Case Analysis of different companies under BSE Sensex and NSE Nifty and has designed a wonderful effective method for examining the quality & effectiveness of Corporate Governance. The most interesting features of his analysis are designing key parameters for scoring system. In the last chapter, Prof. Das has recommended some suggestions on the basis of his thorough studies and research on Corporate Governance issues ; the best part of the suggestions are process of Corporate Governance, board procedures, orientation and training of directors and board's performance evaluation. Each Case Analysis has illustrations and figures & detailed references. This will help readers understand the cases and have sources to seek more information if they want. This book can be considered as reference book for academics, directors and practicing managers & executives and regulatory authorities in the globalised world to get international dimension on Corporate Governance and also useful to post-graduate and doctoral students as a reference book.

Dr. S. N. Ray, Professor & Head, MBA Department; Editor, Management Journal "SURVEY", Indian Institute of Social Welfare & Business Management, Management House, College Square West, Kolkata.  #336, Udyog Vihar, Phase - IV, Gurgaon - 122001, Haryana, India.

 

Alexis Leon, ERP Demystified, Second Edition, New Delhi: Tata McGraw Hill, 2008. 585 p. Rs. 425/- Paper Back.

The right kind of ERP package, well implemented & understood and successfully executed can do wonders to the organizations profitability and productivity by improving operational efficiency. This books is a comprehensive guidance in implementing ERP system successfully.

The book has been written by Mr. Alexis Leon who is the Managing Director of L&L Consultancy Services Pvt. Ltd., had earlier worked with Ponds India Ltd. and Tata Consultancy Services and has more than 18 years of consulting experience in the areas of software engineering, workflow automation, groupware, product design, process improvement, project management etc. He has written more than forty books on computing, IT and management topics.

This book is the second edition and has includes the more recent developments to the ERP and the IT industry. The book is divided into 7 parts and has 64 chapters. Part I is about basics of ERP, Part II is relating ERP to technology, Part III is talking about ERP implementation, Part IV is discussing about ways to successful execution of the ERP, Part V lists the various modules in the ERP, Part VI discusses the names of various players providing ERP packages and part VII talks about the present and future of the ERP system. The book has six hundred pages approximately. It has five appendices and an index at the end.

The book has been written in simple english and has a good chapterisation plan. It is not only relevant for industry but also for students. For industry it includes a wide gamut of technical information that might come handy for ERP packages and for students it discusses a set of relevant concepts that they need to understand in relation to ERP. Given the fact that ERP packages is a necessity in today's complex business environment and most of us do not understand the essentials of it, this book can surely be an informative interesting read.

Kirti Sharma, Senior Associate - Financial and Transaction Support" with a business and management consulting firm, Gurgaon.

V.Raghunathan & Prabina Rajib, Stock Exchanges, Investments and Derivatives, Third Edition, New Delhi: Tata McGraw Hill, 2007. 439p. Rs. 295/- Paper Back.

With recession gripping the world economy, companies turning bankrupt, bourses bearing the brunt of it and the stock indices plummeting to an all time low, this book and its contents could prove to be very useful for people wanting to understand the basics of stock exchanges and derivatives.

The book has been written by Mr. Raghunathan who is the Managing Director of GMR Industries Ltd. and has around 400 academic & popular articles and several books in the area of capital markets and corporate finance to his credit and Ms Prabina Rajib, who is a PhD in Finance from IIT, Kharagpur. The industry had given very positive feedback to the first two editions of this book. Needless to say that the third edition is an improved version of the previous two, hence more captivating and informative.

The book is divided into three parts and has twenty four chapters. The title of the book is suggestive of the names of the three parts. The first part being "Stock Exchanges" which has fifteen chapters under it, the second part being "Investments" with five chapters under it and the third part is "Financial Derivatives" having four chapters under it. The chapters are formulated in a question-answer format making a total of two-hundred and fifty questions. The book has seven appendices and an index to look out for important terms. The appendices in addition to Present Value tables contain a list of Asset Management Companies, few Mutual Funds, Index Funds, explanation on portfolio beta computation and a normal distribution table.

The book is written in a lucid style and is an easy read even for a layman. One does not have to necessarily proceed from the first chapter to understand the concepts. The question-answer format does not require methodical reading from the beginning to the end, one could read selective topics and still be able to appreciate the content. The book successfully achieves its objective and I personally feel it is one of the best written books in India on this topic.

Kirti Sharma, Senior Associate - Financial and Transaction Support" with a business and management consulting firm, Gurgaon.

 

Elizabeth Haas Edershem, The Definitive Drucker, New Delhi, Tata McGraw Hill, 2007. 289 p. Price NA Hard Bond.

There is no doubt about the fact that Peter Drucker is the father of modern management. While he has numerous books to his credit elaborating his profound thought process on management concepts, this book is different. It captures Peter Drucker's visionary management concepts, applies them to the key business risks and opportunities of the coming decade and imparts his views current business practices, economic changes and trends through Edershem.

Elizabeth Haas Edershem is a Ph.D. in Operations Research and Industrial Engineering from MIT. She is a strategic consultant and has been working with both Fortune 500 companies and private equity investors. She was one of the first female partners at McKinsey & Company. She has been successfully able refresh and update Drucker's wisdom through her contemporary experience as a consultant in this book.

The book has been written in lucid style but not everyone may be able to appreciate Drucker's philosophy outright. It has three hundred pages approximately and seven chapters. The front page of the book displays comments of numerous industry experts who have reviewed this book. The comments portray a very impressive picture of the content of the book. Prior to the commencement of the chapters, there is a foreword and an introduction. Chapter one talks about doing Business in Lego World, Chapter two is about the customers, titled as “The customer: Joined at the Hip”. Chapter three is titled as “Innovation and Abandonment” and Chapter four as “Collaboration and Orchestration”, Chapter five is dedicated to People and Knowledge, chapter six to Decision Making and chapter seven has been titled as “The twenty first century CEO”. At the end of the chapters there are endnotes, acknowledgements and an Index. There is also a list of books written by Peter Drucker.

As the chapter titles suggest, this book is more pertinent to top level management personnel who can use Drucker's philosophy to make their organizations successful. The book has more industry appeal than academics as it is practice oriented. Students may find this book as a tough read and not touching upon theoretical concepts. However, for people who are in leadership roles or aspiring leaders, this book is surely going to provide incredibly valuable inputs. It has been written very well.

Kirti Sharma, Senior Associate - Financial and Transaction Support" with a business and management consulting firm, Gurgaon.

 

Radhakrishnan, Meenakshi, Stratagem-Cases on Retail, Products, Services and Trends. India: Tata McGraw-Hill, 2007. 354. Rs. 325/- Paper Back.

Stratagem serves as an effective and sought after tool for trainers and academia rendering inputs in diverse business contexts to an equally diverse student body. There is a need to discuss business scenarios across various industry sectors relevant to Indian context. Even from a perspective of linking generic business theories and models to real life applications for the sake of improved assimilation by the target audience, there is a substantial deficit of case studies in the Indian context, which could be utilized across multitude of academic disciplines.

The mix of cases is also impressive, with a focus on Retail, Products, Services and Trends a good cross section of business situations can be observed through this collection. From 'comparison shopping' that looks at inherent difference in the growth strategy of Kishore Biyani's Pantaloon to the Tata's Westside, to 'why merc landed in the ditch in India' which explained the struggles of a MNC engaged in doing business in India the range is quite effective in providing the reader with ample exposure to the Indian Business context.

While the book offers volume and as a result substantial width, the depth of engagement with aspects being looked at in each specific case are somewhat restricted, which may hinder their utility as a piece of credible 'literature' that may be used as a tool for extensive probing into typical business situations.

The book retains a flow and offers a contemporary collection that keeps you interested, and engaged. A good read for undergraduate business students and business professionals at large.

Sandeep Munjal, Programme Director, Institute for International Management and Technology, Gurgaon, Haryana, India.

Johri, Shweta, Brand Management. Delhi: Galgotia Publishing Company, 2007. 368pp. Rs. 225/- Paper Back.

Branding as a concept and as a tool for corporate glory, is in vogue since few years and this book taps the 'ever growing importance of brands' in a lucid and comprehensive way. The book introduces the concept, scope and application of branding through Indian examples which are very recent. Unlike few of its western counterparts, the book does not rely on being verbose and presents the concepts such that they could be applied and understood by Indian students, brand practitioners as well as a layman who hasn't received any formal training on management as a discipline.

The book is divided in 11 units acquainting the reader with the concept of brand vis-à-vis customer, Product Life Cycles, Financial capabilities of corporations, its application to different sectors and a global overview of the branding concept.

The book carries not just explanatory examples of latest Indian brands but also a copy of the print advertisements for the same which facilitates in relating to the theory being discussed.

The author discusses some well established concepts like brand equity, brand extension, brand identity models (Upshaw, Aaker, Kapferer's) and makes the read simple for Indian students by exemplifying the concepts through Indian brands' citation.

Unit Six of the book holds an interesting amalgamation of concepts with the objective of the organizations, discussing brand economics and ‘Brand as a Financial Asset’, trying to highlight the financial implications of effective brand management.

Since services and retail are gaining evident importance in our economy, so the book has a section devoted on branding in these sectors and the need to wake up to its requirement.

The book wraps itself up with a global perspective on branding and finally describes the relevance of branding by the fact that India, as a nation too, has made efforts in the direction of being recognized as a brand and it has succeeded in the same.

Overall the author gives a widespread view of Brand Management, in accordance with the syllabus of major institutes and universities across India.

Meghna Rishi, Assistant Professor, Institute for International Management and Technology, Gurgaon, Haryana, India.

Lowell L. Brayan, Claudia I. Joyce., Mobilizing Minds, India: Tata McGraw- Hill, 2007. 316 p. Rs. 525/- Hard Bond.

'Mobilizing Minds' turns out to be an extremely exciting read. The book provides a perspective on how 'sustainable competitive advantage' is within reach of every business enterprise that chooses to mobilize the correct ingredients to harness the almost unlimited potential of its stakeholders to add continuous value. Authors on one hand take our attention to an established reality called 'Globalization' and on the other hand identify a burning need for firms to learn how to compete in the 21st century global economy. In the introductory chapter, the statement "all companies can increase their returns from talent and create wealth by designing organizations that fit the 21st century" sets the tone for probing the role of design and processes in enabling businesses to optimally utilize available recourses and capabilities. The discussion in chapter three adds valuable insight into the role of organization structure and associated arguments about installing a 'hierarchy' that works. The need for an empowered and enabled front line, is very effectively linked with an equally relevant aspect- leadership through the innovative 'backbone line structure'.

In the chapter on financial performance measurement, the authors offer an interesting critical examination of how the 'profit center' approach to assessing fiscal performance of line managers in a firm needs to grow into a 'contribution center' approach which is likely to serve as a far more effective tool for appraisal purposes.

On the whole the book provides some great ideas and valuable perspectives to support understanding of strategic theory elements in terms of the realities of a global economy. The language expression remains effective and use of real business contexts to drive home key points ensures that a reader remains connected. The work makes a sound investment for academia and middle management level business professional, however the depth and width of perspectives render it a little hard to grasp for undergrad students or entry-level managers at large. No issues in terms of a logical flow of thought and expression as the book progresses.

Sandeep Munjal, Programme Director, Institute for International Management and Technology, Gurgaon, Haryana, India.

 

 

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