Volume 7 Number 1 (April - September 2007)

  MOVING BEYOND ORGANIZATIONAL INERTIA AS A SURVIVAL STRATEGY FOR RESOURCES-BASED INDUSTRY IN A SERVICE-ORIENTED ECONOMY: LESSONS FROM CROSS-SECTOR TECHNOLOGY SPILLOVER IN THE NONFERROUS METAL INDUSTRY  Masahiro Nakagawa , Chihiro Watanabe
 


Despite crucial constraints in securing resources, the nonferrous metal industry has made a significant contribution to Japan's development as an industrial society. This can largely be attributed to the industry's technological development efforts. However, marginal productivity of technology declined dramatically in the mid to late1980s resulting in a dramatic decrease in operating income to sales in the 1990s. The sources of such a decline in marginal productivity of technology can be attributed to the nonferrous metal industry's organizational inertia in clinging to a traditional business sector centered on wire and cable at a time when a new paradigm required a shift to new businesses such as electronics materials. As a consequence of the industry's intensive efforts, however, the declining trend in marginal productivity of technology ended in the mid 1990s. While this can be attributed to technology spillover from a traditional business sector to a new business sector, the effects of technology spillover reached a crucial limit in the late 1990s as the assimilation capacity of the new business sector became exhausted, driving the industry to a broader trans-industrial technology spillover. The rise and fall of Japan's nonferrous metal industry over the last two decades thus provides an informative suggestion regarding survival strategy for resource-based industry in a service-oriented economy, which is demonstrated in this paper by an empirical analysis of Japan's leading nonferrous metal firms over the last two decades.

 

  CUREL : A SCALE FOR MEASURING CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS
IN SERVICE SECTOR
Rajnish Jain , Sangeeta Jain , Upinder Dhar
 


Theories of exchange have taken a paradigm shift from transactional exchange to relational exchange in service business. Measuring organizational performance is imperative for evaluation of CRM implementation. Traditional financial measures such as sales volume and revenue, ROI, ROA, profitability, market share, transaction cost, expected contribution margin and cash flows are commonly used to evaluate performance of CRM efforts. These techniques have certain limitations in terms of evaluating only quantitative parameters and often fail to give an insight into the over all performance of the organization. Such metrics need to be supplemented by appropriate non-financial measurements. Present research has been carried out to develop and standardize a scale for measurement of Customer Relationship Management (CRM) effectiveness. It incorporates reported variables governing CRM activities in business organizations covering all possible dimensions of relational exchange. The scale is empirically tasted for its reliability and validity on 492 customers belonging to five different service industries. Eight factors governing CRM effectiveness have been identified. The study has also brought forth various dimensions of customer relationships and provides implications for researchers and practitioners
 

  INDIA’S PREPAREDNESS FOR KNOWLEDGE BASED ECONOMY: OPPORTUNITIES AND CHALLENGES
Vinnie Jauhari
 


As globalization is happening, the dynamics of business is being transformed. The liberalization measures initiated in India are opening new doors of opportunity. China is also steadily emerging to be a global power. The paper uses the World Bank’s knowledge assessment framework to evaluate the challenges faced by India in the knowledge based economy. The assessment not only includes economic parameters but also softer aspects such as education, health, empowerment of women, livelihoods among other parameters. The study analyses the opportunities thrown open by the services sector and for instance IT and ITES could facilitate the growth process in India. The study assesses the issues from sustainable entrepreneurship perspective as well. The paper has policy implications both for the government and the corporate sector. It delineates the possible growth paths and advantages of the same.
 

  ASSESSMENT OF QUALITY IN TECHNICAL EDUCATION: AN EXPLORATORY STUDY
S.S. Mahapatra , M.S. Khan
 


It is extremely difficult to identify the common minimum number of quality items that satisfy all the stakeholders concerned in technical education system (TES) because expectations widely vary among the stakeholders. To address this issue, an attempt has been made in this paper to propose a measuring instrument known as EduQUAL for evaluation of quality. Validation of dimensionality of the instrument through factor analysis reveals that 28 items loaded above 0.5. The responses obtained through cross-sectional survey on these items are used to serve as inputs for neural network models for assessment of degree of satisfaction level of the stakeholders. In doing so, not only the areas of improvement, but also the minimum number of items satisfying all the stakeholders can be identified. Finally, few guidelines have been provided for the administrators of the institutions to focus on policies of excellence.

 

  FACTORS INFLUENCING THE ATTRACTIVENESS OF A TOURIST DESTINATION: A CASE STUDY
Debadyuti Das , Pratap K J Mohapatra , Sushil Kumar Sharma , Ashutosh Sarkar
 


The present study attempts to find out the determinants of the attractiveness of a tourist destination based on tourists’ expectation, experience and satisfaction with the tourist related attributes of the destination. A factor analysis carried out on 24 items pertaining to the expectation of visitors on touristic attributes gives rise to seven meaningful constructs. Results of step-wise multiple regression analysis between the perceived attractiveness as dependent variable and the seven constructs as independent variables reveal the importance of each of these seven constructs in explaining the perceived attractiveness of the destination. Further findings of multiple regression analysis between the overall attractiveness of the destination (based on experience of visitors) and 24 attributes show that four attributes are most dominant in explaining the overall attractiveness of the destination. Subsequent analyses further indicate that four and five attributes are most important in explaining the motivation to recommend the destination to others and the intention for repeat visit to the destination respectively. Results of t-tests between the expectation and experience of visitors on 24 items show that the expectation of tourists remains unfulfilled on 18 attributes. Finally the holistic impressions of the destination from the perspective of the visitors have also been presented in the present study.
 

  ENVIRONMENTAL SERVICES: OPPORTUNITIES FOR PRIVATE ORGANISATIONS
Selvi G.V.K.
 


This paper reports some of the findings of a study undertaken to assess the Environmental Industry in India for a project of Ministry of Commerce by TERI. The study reveals the structure, composition, potential of environmental market in India and the opportunities it throws up for the private sector organizations. The demand for environmental services are far greater than its supply and the government is not in a position to invest in the environmental sector to meet the demand. Environmental services market is driven by enforcement and implementation of environmental legislations, hence the study also assesses the environmental legislations, rulings and its effectiveness in terms of protecting the environment from degradation.
 

  IN SEARCH OF THE GREEN CONSUMERS: A PERCEPTUAL STUDY
K.Chitra
 


In view of the growing concern over the environment related aspects across the world the marketers are attempting to address the green issues by way of increased attention to 'cradle to cradle' products instead of 'cradle to grave' products. The need for green products is gradually increasing on account of persistent raise in the concern for eco friendliness. Organizations are bestowed with the responsibility of preserving the rare natural resources to meet the needs of the forthcoming generation. This paper is an attempt to bring to light the major stakeholders' apprehension over the green marketing issues. The paper begins with providing a conceptual underpinning of green marketing and moves on to categorize customers based on their level of eco friendliness. Further the paper provides an in-depth understanding of the extent of awareness as regards the green product, source of awareness, preference and level of satisfaction. The study also explores the influence of select demographic variables on the perception of the eco friendly products considered for the study. The study assumes the characteristics of exploratory and descriptive research. The data collected through a specially designed interview schedule was subjected to relevant statistical tools. The findings reported in the paper enables organizations to arrive at appropriate strategic decisions to capture the emerging eco friendly customers.
 

  INTRA-FIRM TECHNOLOGY SPILLOVERS LEVERAGING CO-EVOLUTION BETWEEN DIGITAL TECHNOLOGIES AND THEIR APPLICATION TO GLOBAL WARMING MITIGATION– TOWARDS ECOFRIENDLY DIGITAL BUSINESS IN A SERVICE ORIENTED ECONOMY  Ruiko Kato ,  Chihiro Watanabe ,  Yuji Tou
 


The proliferation of information technology (IT) around the world and increasing global environmental consequences of CO2 emissions due to energy use are subjecting firms to co-evolution between technologies for a digital economy and global warming mitigation that leads a way to eco-friendly digital business in a service-oriented economy for their survival strategy. Contrary to its long lasting economic stagnation over the last decade, Japan’s economy has recently shown a new surge of innovation that has been induced by newly emerging digital business initiated by smaller firms with dynamic capabilities rather than gigantic firms. Digital cameras from Canon Inc. and liquid crystal TVs from Sharp Corp. are typical examples. Another noteworthy trend is a dramatic increase in Japan’s photovoltaic cell (PV) production, which in 2004 amounted to a 50.4% share of the world market. This conspicuous achievement, despite a locational disadvantage, can largely be attributed to the advancement of digital technology. Sharp’s notable achievement of attaining a 53.1% share of Japan’s PV production in 2004, up from only 2.0% in 1990, is good evidence of this. These observations suggests the hypothetical view that Sharp has succeeded in accomplishing a coevolution between technologies for liquid crystal and PV by means of intra-firm technology spillover. Given the significant implication that could be extracted from such a business model for a service-oriented economy, this paper, on the basis of an empirical analysis of Sharp’s intra-firm technology spillover between liquid crystal and PV, attempts to demonstrate the foregoing hypothesis.
 

  ANNOUNCEMENT EFFECT OF RIGHTS ISSUE ON STOCK RETURNS: A STUDY OF SELECTED INDIAN MANUFACTURING COMPANIES Madhuri Malhotra ,  M. Thenmozhi  , G. Arun Kumar
 
This paper examines ordinary share price abnormal returns reaction to announcements of rights issues in the Indian Stock Market. This paper also examines Information hypothesis, Price pressure hypothesis, Market condition hypothesis and Semi strong form efficient market hypothesis. The event study technique has been used along with Multivariate Regression Analysis. The results of the study show that Indian stock market reacts positively to the announcement of rights issue and there is no information leakage prior to the rights issue in India. There is little evidence on the Indian stock market being semi strong form efficient. There is no evidence to support the Market condition hypothesis and Information hypothesis but there is evidence of Price pressure hypothesis.
   
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